The caffeine culture
The aroma of freshly brewed coffee, mixed in with a rich scent of pure Hawaiian Kona coffee and a blend of wonderful oils
Caffeine has been used by humans in various forms for thousands of years to promote wakefulness, mental clarity, and social interaction. It is a compound (xanthine alkaloid) found naturally in many plants, primarily coffee beans and leaves, tea leaves, yerba maté, guaraná berries, Yaupon holly, and the kola nut.
Ninety percent of Americans (including children) consume caffeine every day. It is everywhere. Coffee, teas, chocolate, blended smoothies, power and energy drinks — even enhanced waters! Starbuck’s has revolutionized caffeine use by ensuring that wherever its customers go in the world a consistently good cup of coffee and pleasant atmosphere await them. And Dunkin’ Donuts’ new campaign tells us that “America runs on Dunkin’” — and its high-sugar, high-fat Coffee Coolattas. (A small Coolatta contains 22 grams of fat, 14 of them saturated. A large has 28 grams of saturated fat, 700 calories, and 25 teaspoons of sugar.)
If you are having trouble with the idea of giving up your daily caffeine, you have good reason. Caffeine is addictive on many levels, not the least being its role in social, historical, commercial and private ritual. If you’re not sure whether or not you are addicted, take our quiz and find out.
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